Senior Channel Marketing Specialist

Job ID: 20217

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The Landing Page Optimization Program is responsible for driving significant improvement in customer experience, relevancy and assurance via delivery of better optimized landing pages with the goals of improving marketing spend efficiency, supporting business initiatives and innovation. 


You will be part of a Global Landing Page team consisting of members from analytics, creative and marketing.  The team aspires to develop relevant experiences for existing customers and prospects while bringing insights to other teams and building trust with our visitors.   


The ideal candidate is a self-starter who is proactive and super detail oriented and organized and can help lead planning, set up, development and testing through close collaboration with other teams. We are looking for a quick learner who is passionate about his/her job with a high level of attention to detail and analytical skills. This position also offers a very wide, cross team vision of Vistaprint’s activities and provides fantastic exposure and visibility to other parts of the business.


Your responsibilities

  • Actively drive and provide input to the Landing Page Program strategy and roadmap
  • Collaborate with channels, product and other teams for flawless execution of tests
  • Play an important role in internal communication and marketability of the program
  • Partner with creative, analytics, merchandising and channel teams on a regular basis
  • Work with the creative team to develop new concepts and optimize existing pages
  • Be innovative and creative in bringing your ideas for Landing Page creation and testing
  • Establish and evangelize LP best practices across the organization
  • Organize and present at various meetings with stakeholders
  • Partner with the analytics team to interpret test results and think through test setup
  • Research competitive landscape


  • BA or equivalent degree in Marketing, business or similar degree
  • Exceptional organizational, analytical, problem solving and project co-ordination skills
  • Excellent interpersonal and collaboration skills, high energy, and enthusiasm for a fast-paced environment
  • Proactive and self-sufficient (small team!)
  • Data, results driven, detail oriented and precise
  • Proficiency with Excel, PowerPoint and Word
  • Understanding of Agile principles is a plus
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About Vistaprint

Vistaprint, a Cimpress company, empowers 16 million micro businesses and consumers annually with affordable, professional print and digital solutions by leading the way in marketing, innovative technologies, custom products and manufacturing excellence.

We strive to be a world-class customer-centric company by offering a broad range of products and services via 25 easy-to-access, localized websites globally and by shipping to more than 130 countries around the world. Our customers benefit from our unique business model supported by proprietary technologies, high-volume production facilities and direct marketing expertise.

Employees of Vistaprint are passionate about understanding the needs of our customers to help them make an impression both at work and in life. We look for customer-centric people who bring ideas, visions and dreams and a passion to deliver on them regardless of department, title or tenure. If you’re a self-starter looking to make an impact, we offer highly rewarding opportunities to grow with us both personally and professionally.

Join some of the finest talent to deliver on our promise as one of the best industry-transforming – and career-transforming – companies in the world. Go to About Us to learn more.

Equal Opportunity Employer

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, sexual orientation, veteran status or marital status.
Vistaprint does not accept unsolicited candidate referrals or resumes / CVs from third-party vendors, including recruitment agencies. Only resumes received from contracted agencies/vendors will be considered. Vistaprint will not be responsible or liable for any fees or costs associated with such unsolicited submissions.