Search Marketing Manager

Job ID: 16686

Apply Now

Vistaprint’s digital services division is looking for a Search Marketing Manager who is ready to take the reins and grow our presence and prominence within search engines.  In this role, you will have the opportunity to drive customer base and revenue growth through search engine-based technical and content efforts.  You will be responsible for managing all of our organic and paid customer acquisition activities, with the purpose of finding, engaging, and converting new customers.  Collaborating across marketing and other key functions, you will optimize and implement new and existing strategies that improve overall search engine visibility. This role will include technical analysis, strategic planning, project management, and ongoing assessments. 




  • Own the vision, strategy and roadmap for global SEO efforts across Webs and Pagemodo brand sites in addition to Vistaprint digital products
  • Directly manage the PPC budget for Webs and Pagemodo and provide input into PPC campaigns for Vistaprint digital products
  • Establish clear search marketing performance indicators that complement overall marketing and business objectives
  • Monitor trends on best practices and any changes in the search space, ultimately ensuring top ranking
  • Consult with the engineering team on technical tasks and best approaches for SEO
  • Develop and maintain relationships with search engines
  • Help to refine our SEO strategy to increase keyword ranking and traffic, leading to other core key performance indicators
  • Serve as the in-house advocate for technical approaches to SEO including spam mitigation, malware identification, backlink analysis, etc.
  • Implement risk mitigation techniques to reduce the risk of future search algorithm updates
  • Work with Engineering to implement changes to improve ranking and conversions
  • Ensure site content is engaging and sharable; recommend content approaches to gain natural attribution from authority sites
  • Develop and implement creative link acquisition strategies
  • Proactively provide analytics and key findings for team and company as a whole
  • Collaborate on the strategy and approach for public relations and social media marketing

Qualifications & Requirements:


  • A willingness to roll up your sleeves as much as partner at high levels
  • A results-driven mentality with an emphasis on metrics to tell the story
  • 5-7+ years of experience in search engine marketing
  • Proven team leadership and management experience 
  • Strong and proven technical SEO, data analytics and strategy background
  • Extensive experience with high volume sites with distributed content (i.e., those with member sites)
  • Excellent interpersonal skills, and an eagerness to work as a member of a team 
  • Exceptional oral, written, presentation, and communication skills 
  • Proficient in Google Adwords, Google Analytics, Insights and Webmaster Tools (certification a plus)
  • 4 year college degree or equivalent work experience required
  • Certification in Adobe Site Catalyst and/or Google Analytics is a plus
  • Experience with SEO Tools: Majestic, SEOMoz, SEMRush, Search Metrics, etc.
Apply Now

About Vistaprint

Vistaprint, a Cimpress company, empowers 16 million micro businesses and consumers annually with affordable, professional print and digital solutions by leading the way in marketing, innovative technologies, custom products and manufacturing excellence.

We strive to be a world-class customer-centric company by offering a broad range of products and services via 25 easy-to-access, localized websites globally and by shipping to more than 130 countries around the world. Our customers benefit from our unique business model supported by proprietary technologies, high-volume production facilities and direct marketing expertise.

Employees of Vistaprint are passionate about understanding the needs of our customers to help them make an impression both at work and in life. We look for customer-centric people who bring ideas, visions and dreams and a passion to deliver on them regardless of department, title or tenure. If you’re a self-starter looking to make an impact, we offer highly rewarding opportunities to grow with us both personally and professionally.

Join some of the finest talent to deliver on our promise as one of the best industry-transforming – and career-transforming – companies in the world. Go to About Us to learn more.

Equal Opportunity Employer

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, sexual orientation, veteran status or marital status.
Vistaprint does not accept unsolicited candidate referrals or resumes / CVs from third-party vendors, including recruitment agencies. Only resumes received from contracted agencies/vendors will be considered. Vistaprint will not be responsible or liable for any fees or costs associated with such unsolicited submissions.