Senior Marketing Analyst
Job ID: 17611Apply Now
We are one of most successful Internet companies of all time. Core to our continued success is having one of the largest and most specialised global Analytics Centres of Excellence that supports us in making informed business and marketing decisions.
Analytics is at the very core of what we do. It’s driven by an all-star global team of data scientists, modellers and marketing analytics specialists who work across our marketing business, spotting opportunities to improve what we do for our customers.
As one of our Senior Analysts you will play a key role designing and managing best-of-breed analytics work in understanding our sites, our products, pricing and services and most of all, our customers. You will be driven by a natural curiosity to explore our broad range of data and also by an ambition to help deliver the best customer propositions, service and value in the market.
You will help the Global Marketing team to define and execute strategies to maximize business performance. You will be responsible for understanding business needs and priorities, translating these into testing programmes and analysis plans as well as presenting your breakthrough findings and recommendations.
Your role will involve…
Understanding the role of product categories and/or pricing strategies in driving customer value and satisfaction across our markets.
Utilizing in-house web analytics and data mining tools and analytical techniques to develop insights and propose recommendations to improve the website and optimize our merchandising opportunities.
Executing A/B and multivariate tests to optimize the customer experience and maximize sales—for the site as a whole and/or for specific products/categories
Undertaking exploratory analysis to undercover previously unseen opportunities and helping to sell these opportunities to the wider Global Marketing team. Collaborating with marketing and website development teams to understand business needs and presenting your analysis and results.
Responding timely to ad hoc analytic requests common in this dynamic, fast paced, data driven environment.
Working with colleagues around the world to understand regional differences and coordinate testing and analysis.
In return you will bring…
Bachelor's degree in Economics, Maths, Statistics, Operations Research, Engineering, Marketing or other relevant field is required. Master of Arts or Science is a plus.
Signifcant technical and analytical work experience in a related field.
Must be proficient in SQL, for example Microsoft SQL Server, MySQL, PostgreSQL etc. Any other programmable languages such as R or Python are a plus.
Experience with web analytics tools (eg Google Analytics, Adobe, etc.).
Experience optimizing website conversion rates, product upsell and/or cross-sell.
Experience in pricing analytics (eg promotional strategies, pricing optimisation, pricing elasticity) is a definite plus.
Demonstrated problem solving ability with emphasis on drawing inferences from data.
Excellent organizational skills, strong attention to detail and ability to manage diverse, concurrent projects effectively.
Exemplary verbal and written communication skills and strong business acumen to understand corporate strategy interact with clients and present actionable findings.
Vistaprint, a Cimpress company, empowers 16 million micro businesses and consumers annually with affordable, professional print and digital solutions by leading the way in marketing, innovative technologies, custom products and manufacturing excellence.
We strive to be a world-class customer-centric company by offering a broad range of products and services via 25 easy-to-access, localized websites globally and by shipping to more than 130 countries around the world. Our customers benefit from our unique business model supported by proprietary technologies, high-volume production facilities and direct marketing expertise.
Employees of Vistaprint are passionate about understanding the needs of our customers to help them make an impression both at work and in life. We look for customer-centric people who bring ideas, visions and dreams and a passion to deliver on them regardless of department, title or tenure. If you’re a self-starter looking to make an impact, we offer highly rewarding opportunities to grow with us both personally and professionally.
Join some of the finest talent to deliver on our promise as one of the best industry-transforming – and career-transforming – companies in the world. Go to About Us to learn more.
Equal Opportunity EmployerVistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, sexual orientation, veteran status or marital status.
Vistaprint does not accept unsolicited candidate referrals or resumes / CVs from third-party vendors, including recruitment agencies. Only resumes received from contracted agencies/vendors will be considered. Vistaprint will not be responsible or liable for any fees or costs associated with such unsolicited submissions.