Senior Marketing Analyst

Job ID: 19064

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We are looking for a Senior Specialist to join the Global Email Planning & Performance team. This team is responsible for analysing channel & campaign performance, developing key insights to create campaign strategies that increase long term customer value and product adoption rates, and partnering with our internal Creative Agency to turn these strategies into reality.

 

The role will be primarily focused on understanding the performance of the channel, identifying and sharing insights and identifying high-value opportunity areas of focus. He/she will work in close collaboration with Global team members to develop self-service reports for the channel, run in-depth analyses of email campaigns and provide recommendations on future strategies or optimizations based on these results.  Additionally, the role will be focused on developing action-based/trigger email strategies that support our key business objectives.

 

A successful candidate will be a highly motivated self-starter with strong collaboration and communication skills. They will have excellent analytical skills and demonstrated past success in using data to develop marketing strategies. 

 

Key Responsibilities 

  • Owns overall channel performance
    • Build, monitor and maintain performance reports
    • Organize and analyse raw data to develop actionable insights  that drive overall channel strategy
    • Lead and present both regular and ad-hoc performance reviews with senior leaders
    • Create and track global quarterly email channel forecasting
  • Manage Global email trigger strategy
    • Define vision and strategy for Vistaprint email trigger program
    • Partner with internal Creative Agency to create compelling creative

 

Experience and Requirements

  • Bachelor’s degree in marketing, business, economics, math, statistics or related field 
  • 3+ years experience in online marketing with an analytics-focused role  
  • Creative, results-oriented thinker with exceptional analytical skills and fully capable in problem detection/innovative problem solving
  • Exceptional communication and organizational skills and ability to manage multiple complex projects at once
  • Experience in forecasting and performing analytical analyses using SQL and other tools such as Tableau, QlikView, etc.
  • Fluency in English, both written and spoken
  • Proficiency in the use of MS Office, Excel, Word, PowerPoint and Tableau
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About Vistaprint

Vistaprint, a Cimpress company, empowers 16 million micro businesses and consumers annually with affordable, professional print and digital solutions by leading the way in marketing, innovative technologies, custom products and manufacturing excellence.

We strive to be a world-class customer-centric company by offering a broad range of products and services via 25 easy-to-access, localized websites globally and by shipping to more than 130 countries around the world. Our customers benefit from our unique business model supported by proprietary technologies, high-volume production facilities and direct marketing expertise.

Employees of Vistaprint are passionate about understanding the needs of our customers to help them make an impression both at work and in life. We look for customer-centric people who bring ideas, visions and dreams and a passion to deliver on them regardless of department, title or tenure. If you’re a self-starter looking to make an impact, we offer highly rewarding opportunities to grow with us both personally and professionally.

Join some of the finest talent to deliver on our promise as one of the best industry-transforming – and career-transforming – companies in the world. Go to About Us to learn more.

Equal Opportunity Employer

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, sexual orientation, veteran status or marital status.
Vistaprint does not accept unsolicited candidate referrals or resumes / CVs from third-party vendors, including recruitment agencies. Only resumes received from contracted agencies/vendors will be considered. Vistaprint will not be responsible or liable for any fees or costs associated with such unsolicited submissions.